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Founder Learnings · Things I underestimated as a founder · Nº 06

I just wasn't coachable

Why I now tell founders that being coachable is worth more than being right.

Gregor Zehetner
· 2 min read
Gregor Zehetner at the San Francisco waterfront with Alcatraz in the background

The truth is, I had almost no real mentors. And the little advice I did get, I nodded at and quietly ignored.

I listened the way you listen when you have already decided: politely, waiting for my turn to explain why my case was different. I wasn't open to feedback. I was open to feedback that agreed with me. Every piece of hard advice landed like a quiet accusation that I wasn't good enough, so I defended instead of absorbed.

No advice is the most expensive kind

We like to say good advice is expensive. It is. But no advice is usually far more expensive – you just pay for that one later, alone, in mistakes you could have skipped.

Coachability is not willpower

Here is what I got wrong for years: I thought being coachable was a matter of willpower, of forcing myself to listen to everyone. It isn't. I was never going to absorb hard feedback from someone I didn't trust. Nobody is.

And trust runs both ways. Good mentors lean in when a founder actually uses what they give. I never gave anyone a reason to.

Now I see it from the other side

Today I also sit on the mentoring side, and I see myself in every founder who nods, thanks me and then does the exact opposite. I know what that nod is: it is the sound of someone not ready to be wrong yet. And I still catch it in myself.

I am building again now, with more scars than before. Yet I appreciate having people with an outside view in my corner even more, because they can see what I can't from the inside. Experience doesn't give you perspective on your own blind spots. Distance does.

What I tell founders today

Being coachable isn't weakness. It is the cheapest lesson you will probably ever pay for.

Who do you trust enough to let them change your mind?

Series card Nº 06: I just wasn't coachable.

Originally shared on LinkedIn as part of the series #ThingsIUnderestimatedAsAFounder.

Gregor Zehetner

Written by

Gregor Zehetner

Gregor Zehetner, exited SaaS founder (Tapkey) and strategic advisor based in Vienna. Supporting tech startups and scaleups with Strategic Sparring, Fractional CxO, Go-to-Market and M&A Advisory.

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