Blog

Founder learnings from Gregor Zehetner: what he underestimated as a founder, and what he now tells the founders he mentors and advises.

All articles

Nº 10 · 24 September 2026

Why I now tell founders that a valuation is a promise, not a prize.

Nº 09 · 16 September 2026

Why I now tell founders to find people they can trust – and then actually trust them.

Nº 08 · 19 August 2026

Why I now tell founders to read the water before they perfect the board.

Nº 07 · 5 August 2026

Why I now tell founders the job description is: whatever needs doing.

Nº 06 · 29 July 2026

Why I now tell founders that being coachable is worth more than being right.

Nº 05 · 22 July 2026

Why I now tell founders they are the first salesperson.

Nº 04 · 15 July 2026

Why I now tell founders that body and mind aren't something you fix later. They're what you build on.

Nº 03 · 8 July 2026

Why I now tell founders to chase the KPI, not the round.

Nº 02 · 1 July 2026

Why I now tell founders to talk to the market before they fall in love with the work.

Nº 01 · 24 June 2026

Why I now tell founders to choose a co-founder like a decade-long marriage, not a hire.